The Newbie Guide was started in 2013. Over the years the team have built up an on-line community of 20,000 members to whom they provide much appreciated information on various topics that are important for a newcomer to Sweden. This information is provided in English and Arabic. Small, but growing, revenues have been generated through sale of generic ads to the community. The team, which is made up of 7 people working part-time on this at present, sees great potential to expand both the services offered (e.g providing texts also in simple Swedish) and to tailoring and automating the marketing by the company’s advertising partner.