Company overview

Catering company, providing delicious Middle Eastern food for a range of special occasions.

About the entrepreneur

Born in Palestine, Walaa has a degree in Business Administration with a major in Accounting and 5 years’ experience in PR and marketing. When she was 23, Walaa decided to start her own business providing events consulting and management, including the high-profile task of organising the first Wedding Exposition in Palestine. What gave her the confidence? “Growing up I had seen both my parents run their own businesses. Plus, I’ve always loved numbers and connecting with people. I enjoyed the event planning aspect of my first job and decided to make this the focus of my career. When it became clear I won’t be able to do this within the boundaries of my job, I decided to take matters into my own hands and start my own business.” A few years and numerous successful projects later, Walaa moved to Sweden. Here, she encountered new ingredients and started sharing her tasty recipes on her YouTube channel. This progressed into an idea for an affordable event planning service for children’s birthdays. Through Care of business, Walaa is now acquiring the tools and knowledge to help turn her idea into reality.

Pitch deck