Company overview

The world’s population is ageing. 1 in 5 people in Europe will be aged 65 and over by 2020. 97% of dementia sufferers are aged 65. Elderly care is becoming a significant and ever-increasing expenditure for most governments. In Sweden, government policy leans towards “aging at home”, encouraging new caregiving technologies.

Enter EMMA. EMMA is the elderly minding and monitoring assistance which helps senior citizens and people with mild dementia, such as early-stage Alzheimer’s, to stay active and independent, deferring their need for residential care.

EMMA detects and reports emergency events such as falls and abnormal heart rates to make sure help is reached in the shortest possible time, giving families the peace of mind of knowing that their loved ones are protected anytime, anywhere. Our platform currently monitors about 300 active devices. Majority of our current subscribers are private individuals and their caretakers.

About the entrepreneur

Thomas has nearly fifteen years of experience in areas of structured finance and product management. Prior to the current venture, Thomas worked for various international banks including J.P. Morgan, as Vice President of Treasury & Securities Services.

Pitch deck