Company overview

Now, Anna wants to address this problem by providing cigarette butt recycling stations.

About the entrepreneur

Born and raised in South Africa, from an early age Anna has had an appreciation for the beauty of nature coupled with a sense of responsibility to protect it. After receiving an honours degree in marketing management, she worked as a Project Manager for an environmental consultancy firm. After moving to Sweden with her husband, she realised that environmentally-conscious Sweden still has a long way to go. 7 billion cigarettes are consumed in Sweden annually with a resulting 4,6 billion cigarette butts which are tossed on the streets. This waste makes up 80% of all litter in Sweden.

Pitch deck